Social off Socials
Social off Socials
WHAT IF WE ALL DISCONNECTED?
What if we prioritized real life connections with our friends? What would influencers do? Our film with Heineken imagined this world and brought it to life thanks to some very willing influencers. The global campaign launched with a film directed by Bradley & Pablo:
We worked with an array of stars and influencers from every corner of the world to get our “Social off socials” message out there.
We also encouraged people to get out and take a digital detox with strategically placed ads all over the internet.